Center for Innovation Webinar - Design to Value

, here is what they are about:.

There is no extra magic or complicated sorcery involved in “exclusive special editions” like the Sebo X7 Excel.They don’t secretly have more powerful motors, better engineering or anything extra that you cannot otherwise obtain..

The reason department stores approach manufacturers of appliances and ask them to make an “exclusive” line for them such as the Sebo X7 Excel is in order that nobody is able to make a like-for-like comparison with other appliances at other retailers.This allows them to offer things like a “price match promise”..If nobody else sells the identical machine in all respects you don’t need to price match anybody.

All you need to do is give a wry smile and say,.“Ah, but that machine is not exactly the same as ours, let me explain why…………”.

This is marketing from the 1970s large department store retail playbook, and you don’t see that much of it nowadays as people are wise to it.

But some of the old school retailers from the era of.We’ll help you get the best model for your mosque..

In many mosques, there is a very expensive high-quality carpet imported from Turkey such as this.This is a small mosque in Nelson, Lancashire who recently bought their Sebo BS360 from us..

They had just had their brand new carpet fitted and naturally came to us for their Sebo..The carpet manufacturer in Turkey always recommends a commercial Sebo vacuum cleaner.