The case for honest timber
Lamont believes these private networks are where we’ll see real genesis and IoT technology emerging in construction.
“There’s so much to get on with, there's so much to build.There's so much opportunity in this space that designers should be seeing this as a phenomenal space to step into and an exciting place.
But it doesn't feel like that's necessarily landing with the design community at the moment.”.Marks describes the world of the “new possible,” where everyone becomes a productiser making products, where owners become true influencers, and where some, like the ‘super subs’, general contractors, and builders, become systems integrators.In this space, she says, it is only the architects who become more fully what they’ve always been and always set out to be..
In this new world, she says, the architects will “truly become empowered architects, when you actually put real things in their hands…”.Johnston, an architect himself, is keen to reclaim the role.
He feels these new tools will help architects improve designs, outcomes and generally “achieve better things for clients.”.
In other words, it’s the combination of productisation and technology that becomes the truly enabling factor..I decided to create a simple economic model.
to test this idea..scale of unit operations would change the.
financial return (NPV).a portfolio of new pharmaceutical products.