Accelerate Pharma: The Solvent Debate

With pharmaceutical plant design and build, the business aim is to start manufacturing as soon as drug approvals are received, which maximises both health benefits for patients in need, and monetary benefits for the company.

Board Director Phil Langley describes the XR + Interaction group’s focus, as being on game engine technology for virtual reality, augmented reality and web/mobile app development.The aim, he says, is on creating and implementing ‘BIM driven workflows for VR and AR across Bryden Wood, as well as a number of highly innovative apps for both public and private sector clients.’.

Sher has, in fact, led the team in the design of the two pioneering, web-based, open source configuration apps on which Jami Cresser-Brown is also working: the Innovate UK funded project for the rapid design of primary schools, as well as the design accelerator for systemised housing in London supported by the GLA.. ‘Elite contributes not just software engineering skills,’ says Langley, ‘but also a creative perspective on software development.Her approach and impact is apparent in each of the apps and tools that the team creates, and has led to the establishment of a unique capability within Bryden Wood.’.In 2017 Sher was also invited by Conscious Cities (Conference No.

2) to give a talk on the potential and possible implementation of VR technologies in the construction industry, which she says, ‘initialised a great discussion around the implementation of cutting-edge technologies and the AEC industry.’.In 2018 she initiated a public industry event hosted by Bryden Wood in collaboration with Simply Rhino, highlighting Bryden Wood’s unique data analysis and VR work, developed by Sher’s team, which ultimately enables what she describes as a '“tailored” use of VR, mobile and desktop applications, and solves various common issues faced by the industry in dealing with model and data transfer between BIM and VR/mobile/desktop platforms.’.

Sher speaks about how much she values both the diversity of her team, as well as the openness and creativity of the Bryden Wood environment.

In addition to acting as a mentor for young women in her professional role, she also regularly participates in panels for high school students, which are designed to provide young people with exposure to the field of engineering, in the hope they will consider pursuing an associated career.. Elite is a visiting lecturer at the University of Westminster, where she introduces architecture students to both VR and AR technologies.Have we formulated the problem properly in the first place?

Working with a Design to Value approach enables this type of questioning and flexibility..Developing a solution through iteration.

We repeat this sequence of steps until everyone involved is satisfied that all relevant expertise has been brought to bear on the solution and that the solution fully addresses all aspects of the problem.This iterative process might appear familiar, but what makes the Design to Value method different is that the focus is not simply on developing a detailed description of a solution to allow someone to build it.