P-DfMA: designing to zero carbon in use
“Shared value is fundamentally about aligning the success of your company with the success of your community — through the recognition that you have a responsibility — and an economic opportunity — to improve the business environment and the fundamental health of the supporting community structure.”.
This was a people problem with complex, strong and diverse views and issues to negotiate.Although they used some very advanced modelling techniques, this was done only to support and inform a big conversation.
They largely got rid of the traditional processes of city planning, keeping only those things that seemed immovable.Instead they used a process of discussion.They brought together those already living in the city, those who would need to provide services and through agencies heard the voices of refugees themselves.
They allowed worries, concerns and aspirations to be voiced, using the modelling to inform debate and to regulate emotional catastrophising.No process like this can be perfect but it can be good: constructive, educational and democratising.
Research suggested that many of these values had been achieved..
There is no doubt that there is complexity in the world.As a result, we need to look at broadening out the outcomes we expect to get from construction projects, both now and in the future.
We need to focus on the wider value piece.We’ve got to get under the skin of the client, or Government department, and understand what’s really valuable.
Moving to a value-based process requires us to be braver.It requires more innovation..